Распространение брендов пластиковой плитки ПВХ препятствует развитию рынка

There are many brands of PVC plastic tiles in the Pinghuapo market, but the quality of enterprises is uneven. Some small and medium-sized enterprises in Pinghuapo have followed the trend under the impact of large enterprises due to insufficient funds, insufficient innovation capacity, imperfect management system and other reasons. Although they are “forced to do nothing”, they still pose considerable obstacles to the development of the entire industry.

First, insufficient funds have become a stumbling block to channel construction. In the past two years, due to equipment upgrading and capacity expansion, as well as fierce market competition, corporate profits have become thinner and thinner, and enterprises have no real capital accumulation to take off. The lack of capital investment has seriously affected the enterprise’s product research and development, channel laying and brand building. For many small and medium-sized flat slope synthetic resin tile enterprises, the shortage of funds is more serious, and the difficulty of loan financing is also the threshold that small and medium-sized enterprises are difficult to cross.

The second is the prevalence of usury and counterfeiting. In order to win the market sales and seize the market initiative, some large enterprises often invest a huge amount of money in product research and development. This investment is often a new product in the hands of small and medium-sized PVC plastic tile enterprises. Once launched, it is often directly imitated and copied by many enterprises. Pinghuapo enterprises not only imitate the products, but also imitate the management, business model and even brand promotion. Many enterprises often engage in “borrowing”, and following the trend has become the survival principle of many enterprises.

Third, the management system is not perfect. Many PVC plastic tile enterprises from one level to another are obviously not standardized in their own channels and sales management, and the market sales channels are weak. The product selection of dealers depends on good customer relations. In addition, many enterprises have no brand management ability, no systematic business model and professional marketing team, no accurate market information, no customer-oriented service standard and customer-oriented service system, no market-oriented research, production and supply system, long investment cycle and high risk, All of these are the deadly enterprises that will replace the flat roof with inclined pvc plastic tile when the bomb can be deadly at any time.

The PVC plastic tiles produced by our company are widely used in workshops, gardens, garages, courtyards, fences, agricultural greenhouses and all kinds of building roofs. Large-area PVC plastic tiles are used for the roof of buildings. It is rich in color, durable, beautiful in shape, strong in stereoscopic sense, consistent with the characteristics of Chinese architectural culture, and adds a beautiful landscape to our head.